This GDPR & CCPA Compliance Notice explains how PrimeStyleAI complies with the General Data Protection Regulation, the California Consumer Privacy Act, and the California Privacy Rights Act.
This notice supplements our Privacy Policy, Terms of Service, Cookie Policy, Refund & Cancellation Policy, and Pricing Policy.
1. Who This Notice Applies To
This notice applies to:
- Users located in the European Economic Area, United Kingdom, or Switzerland under GDPR
- Residents of California under CCPA and CPRA
- Other users where additional privacy rights apply based on location
2. Data Controller Information
For purposes of GDPR and CCPA/CPRA, PrimeStyleAI is the Data Controller.
Company: PrimeStyleAI. Websites: myaifitting.com and primestyleai.com. Location: Laguna Niguel, California, USA.
3. Categories of Personal Data We Collect
Depending on how you use the Services, we may collect:
- Identifiers such as name, email address, and IP address
- Account credentials and preferences
- Uploaded images for virtual try-on and outfit builder features
- Usage data and interaction data
- Device and browser information
- Payment-related metadata processed by third-party processors
4. Purposes and Legal Bases for Processing
We process personal data only when permitted under GDPR, including:
- Contractual necessity to provide the Services you request
- Legitimate interests to operate, secure, and improve the Platform
- Consent where required, such as non-essential cookies or marketing
- Legal obligation to comply with applicable laws
- You may withdraw consent at any time where processing is based on consent
5. Your Rights Under GDPR
If you are located in the EEA, UK, or Switzerland, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Request erasure, also known as the right to be forgotten
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
6. Your Rights Under CCPA / CPRA
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose
- Access your personal information
- Request deletion of personal information
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information, if applicable
- Limit the use of sensitive personal information
- Not be discriminated against for exercising your rights
7. How to Exercise Your Rights
To exercise any privacy rights, contact Support@PrimeStyleAI.com. We may request verification of your identity before processing your request.
9. Data Retention
We retain personal data only as long as necessary to:
- Provide the Services
- Fulfill contractual and legal obligations
- Resolve disputes and enforce agreements
10. International Data Transfers
Your information may be transferred to and processed in countries outside your jurisdiction. We rely on appropriate safeguards such as Standard Contractual Clauses and adequacy decisions where applicable.
11. Automated Decision-Making & Profiling
PrimeStyleAI uses automated systems to generate outfit visualizations and styling recommendations. These processes do not produce legal or similarly significant effects. Users may contact us to request clarification or human review where applicable.
12. Security Measures
We implement reasonable technical and organizational safeguards, including:
- Encryption in transit
- Access controls
- Secure cloud infrastructure
- No system can guarantee absolute security
13. Updates to This Notice
We may update this compliance notice periodically. The Last Updated date reflects the most current version. Continued use of the Services constitutes acceptance of the updated notice.
Contact
14. Contact Information
For questions or concerns regarding GDPR or CCPA compliance, contact PrimeStyleAI in Laguna Niguel, California, USA.